What is content marketing and why is it important? Content is any information you share that your customers see. A proper content marketing strategy ensures that you communicate with your customers in a way that resonates with them, meets their needs, and encourages them to purchase (or continue purchasing) your products and services. What do we do with content? We produce, develop, and curate content for websites, social media, emails, online ads, blogs, and more. We can also develop, implement, and/or manage your business’ marketing content strategy.